Who owns Vaseline?
Vaseline is owned by Unilever (the United Kingdom, LSE: ULVR).[1]
Key facts
- Current owner
- Unilever PLC verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇺🇸 United States
- Founded
- 1872 by Robert Chesebrough
- Category
- Personal care & beauty › Skin care › Body care & lotions
- Parent ticker
- LSE: ULVR NYSE: UL AEX: UNA
- Last verified
- · 1 sources
About Vaseline
Vaseline petroleum jelly was patented by chemist Robert Chesebrough in 1872, after he noticed oil workers using the residue that gummed up drilling rigs to treat cuts and burns. The brand reached Unilever through Chesebrough-Pond's and now covers body lotions, lip care and intensive-care creams alongside the original jelly.
Ownership timeline of Vaseline
Where Vaseline sits in Unilever
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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- Bango
- Brut
- Cif
- Clear
- Close-Up
- Colman's
- Comfort
- Degree
- Dermalogica
- Domestos
- Dove
- Dove Men+Care
- Hellmann's
- Horlicks
- Hourglass Cosmetics
- Impulse
- Kate Somerville
- Knorr
- Lifebuoy
- Lipton
- Liquid I.V.
- Living Proof
- Lux
- Lynx
- Maizena
- Marmite
- Murad
- Nexxus
- Nutrafol
- OMO
- Paula's Choice
- Pepsodent
- Persil
- Pond's
- Pot Noodle
- Radox
- Rexona
- Royco
- SheaMoisture
- Signal
- Simple
- Snuggle
- St. Ives
- Suave
- Sunlight
- Sunsilk
- Sure
- Tatcha
- The Vegetarian Butcher
- TRESemmé
- Vaseline
- VO5
- Zendium
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Frequently asked questions
Who is the parent company of Vaseline?
The parent company of Vaseline is Unilever, a publicly listed company headquartered in the United Kingdom.
Is Vaseline American or British?
Vaseline originated in the United States in 1872, but it is owned today by Unilever, which is headquartered in the United Kingdom. So Vaseline is an American-origin brand under British ownership.
Is Vaseline still owned by Unilever?
Yes. As of 6 September 2026, Vaseline is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Unilever PLC Annual Report on Form 20-F filed 2026-03-12 — SEC EDGAR, SEC Form 20-F, published 12 March 2026; retrieved 6 September 2026.
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