Who owns Snuggle?
Snuggle is owned by Unilever (the United Kingdom, LSE: ULVR).[1]
Key facts
- Current owner
- Unilever PLC verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇺🇸 United States
- Founded
- 1983
- Category
- Home care › Laundry › Fabric softener & stain removal
- Parent ticker
- LSE: ULVR NYSE: UL AEX: UNA
- Last verified
- · 1 sources
About Snuggle
Snuggle is a fabric softener launched in 1983 with a teddy bear mascot, and it was the North American counterpart to Comfort. Unilever sold the North American laundry business to Vestar Capital Partners in 2008, so the brand left the company.
Ownership timeline of Snuggle
Where Snuggle sits in Unilever
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Axe
- Bango
- Brut
- Cif
- Clear
- Close-Up
- Colman's
- Comfort
- Degree
- Dermalogica
- Domestos
- Dove
- Dove Men+Care
- Hellmann's
- Horlicks
- Hourglass Cosmetics
- Impulse
- Kate Somerville
- Knorr
- Lifebuoy
- Lipton
- Liquid I.V.
- Living Proof
- Lux
- Lynx
- Maizena
- Marmite
- Murad
- Nexxus
- Nutrafol
- OMO
- Paula's Choice
- Pepsodent
- Persil
- Pond's
- Pot Noodle
- Radox
- Rexona
- Royco
- SheaMoisture
- Signal
- Simple
- Snuggle
- St. Ives
- Suave
- Sunlight
- Sunsilk
- Sure
- Tatcha
- The Vegetarian Butcher
- TRESemmé
- Vaseline
- VO5
- Zendium
Open the full Unilever ownership tree →
Other brands owned by Unilever in home care
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Frequently asked questions
Who is the parent company of Snuggle?
The parent company of Snuggle is Unilever, a publicly listed company headquartered in the United Kingdom.
Is Snuggle American or British?
Snuggle originated in the United States in 1983, but it is owned today by Unilever, which is headquartered in the United Kingdom. So Snuggle is an American-origin brand under British ownership.
Is Snuggle still owned by Unilever?
Yes. As of 6 September 2026, Snuggle is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Unilever PLC Annual Report on Form 20-F filed 2026-03-12 — SEC EDGAR, SEC Form 20-F, published 12 March 2026; retrieved 6 September 2026.
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