Who owns Paula's Choice?
Paula's Choice is owned by Unilever (the United Kingdom, LSE: ULVR), which has owned the brand since 1 August 2021.[1] Paula's Choice was founded in 1995 in the United States and was independent until 2021.
Key facts
- Current owner
- Unilever PLC verified
- Owned since
- Previous owner
- Independent (1995–2021)
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇺🇸 United States
- Founded
- 1995 by Paula Begoun
- Category
- Personal care & beauty › Skin care › Facial skin care
- Parent ticker
- LSE: ULVR NYSE: UL AEX: UNA
- Last verified
- · 1 sources
About Paula's Choice
Paula's Choice was founded in 1995 by Paula Begoun, a consumer advocate who had built an audience by reviewing cosmetics critically and publishing ingredient analyses. The brand sells on published formulations and clinical evidence rather than imagery. Unilever acquired it from private equity firm TA Associates in 2021.
Ownership timeline of Paula's Choice
Where Paula's Choice sits in Unilever
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Axe
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- Brut
- Cif
- Clear
- Close-Up
- Colman's
- Comfort
- Degree
- Dermalogica
- Domestos
- Dove
- Dove Men+Care
- Hellmann's
- Horlicks
- Hourglass Cosmetics
- Impulse
- Kate Somerville
- Knorr
- Lifebuoy
- Lipton
- Liquid I.V.
- Living Proof
- Lux
- Lynx
- Maizena
- Marmite
- Murad
- Nexxus
- Nutrafol
- OMO
- Paula's Choice
- Pepsodent
- Persil
- Pond's
- Pot Noodle
- Radox
- Rexona
- Royco
- SheaMoisture
- Signal
- Simple
- Snuggle
- St. Ives
- Suave
- Sunlight
- Sunsilk
- Sure
- Tatcha
- The Vegetarian Butcher
- TRESemmé
- Vaseline
- VO5
- Zendium
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Other brands owned by Unilever in personal care & beauty
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Frequently asked questions
Who is the parent company of Paula's Choice?
The parent company of Paula's Choice is Unilever, a publicly listed company headquartered in the United Kingdom.
Is Paula's Choice American or British?
Paula's Choice originated in the United States in 1995, but it is owned today by Unilever, which is headquartered in the United Kingdom. So Paula's Choice is an American-origin brand under British ownership.
Since when has Unilever owned Paula's Choice?
Unilever has owned Paula's Choice since 1 August 2021.
Who owned Paula's Choice before Unilever?
Paula's Choice was an independent company from its founding in 1995 until Unilever acquired it in 2021.
Is Paula's Choice still owned by Unilever?
Yes. As of 6 September 2026, Paula's Choice is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Unilever PLC Annual Report on Form 20-F filed 2026-03-12 — SEC EDGAR, SEC Form 20-F, published 12 March 2026; retrieved 6 September 2026.
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