Infographics

220 charts built directly from the ownership dataset, current to 6 September 2026 and free to republish with attribution under a Creative Commons licence.

Every chart is real text rather than a flattened image, so screen readers can read it and search engines can index it. Each has a full text equivalent on its own page. No brand logos are used.

The big picture

The 12 companies behind your shelf

The companies that own the most consumer brands in this dataset, ranked. Together they account for 24% of every brand tracked here.

Everything one company owns

Everything Unilever owns

Every consumer brand Unilever controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Procter & Gamble owns

Every consumer brand Procter & Gamble controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Nestlé owns

Every consumer brand Nestlé controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Mars owns

Every consumer brand Mars controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything PepsiCo owns

Every consumer brand PepsiCo controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Mondelēz owns

Every consumer brand Mondelēz controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Coca-Cola owns

Every consumer brand Coca-Cola controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Diageo owns

Every consumer brand Diageo controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Kraft Heinz owns

Every consumer brand Kraft Heinz controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything AB InBev owns

Every consumer brand AB InBev controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Reckitt owns

Every consumer brand Reckitt controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything L'Oréal owns

Every consumer brand L'Oréal controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything General Mills owns

Every consumer brand General Mills controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Conagra Brands owns

Every consumer brand Conagra Brands controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Colgate-Palmolive owns

Every consumer brand Colgate-Palmolive controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Campbell's owns

Every consumer brand Campbell's controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything The Magnum Ice Cream Company owns

Every consumer brand The Magnum Ice Cream Company controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Kimberly-Clark owns

Every consumer brand Kimberly-Clark controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Kenvue owns

Every consumer brand Kenvue controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Estée Lauder owns

Every consumer brand Estée Lauder controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Alphabet owns

Every consumer brand Alphabet controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Hershey owns

Every consumer brand Hershey controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Ferrero owns

Every consumer brand Ferrero controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Danone owns

Every consumer brand Danone controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.

Showing 24 of 89.

Who owns a category

Who owns the food brands

Every food brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the beverages brands

Every beverages brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the personal care & beauty brands

Every personal care & beauty brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the home care brands

Every home care brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the apparel, footwear & accessories brands

Every apparel, footwear & accessories brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the confectionery brands

Every confectionery brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the household goods & storage brands

Every household goods & storage brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the soft drinks brands

Every soft drinks brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the snacks brands

Every snacks brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the spirits brands

Every spirits brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the internet & digital brands

Every internet & digital brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the beer brands

Every beer brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the dairy & alternatives brands

Every dairy & alternatives brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the skin care brands

Every skin care brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the meals & meal components brands

Every meals & meal components brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the chocolate brands

Every chocolate brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the frozen food brands

Every frozen food brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the condiments, sauces & seasonings brands

Every condiments, sauces & seasonings brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the lager brands

Every lager brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the sportswear & footwear brands

Every sportswear & footwear brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the coffee, tea & hot drinks brands

Every coffee, tea & hot drinks brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the kitchenware & small appliances brands

Every kitchenware & small appliances brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the consumer health brands

Every consumer health brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the cosmetics & fragrance brands

Every cosmetics & fragrance brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.

Showing 24 of 120.

Acquisitions over time

AB InBev acquisitions over time

Every completed acquisition by AB InBev on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
Asahi Group acquisitions over time

Every completed acquisition by Asahi Group on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
Campbell's acquisitions over time

Every completed acquisition by Campbell's on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
Expedia Group acquisitions over time

Every completed acquisition by Expedia Group on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
Ferrero acquisitions over time

Every completed acquisition by Ferrero on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
Mars acquisitions over time

Every completed acquisition by Mars on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
Meta acquisitions over time

Every completed acquisition by Meta on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
Microsoft acquisitions over time

Every completed acquisition by Microsoft on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
Unilever acquisitions over time

Every completed acquisition by Unilever on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.

Cross-border ownership

Which country owns which country’s brands

Every brand whose country of origin differs from its owner’s headquarters country, drawn as a flow from origin to owner. Thicker ribbons carry more brands.