Everything Diageo owns

Every consumer brand Diageo controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.

Data as of 6 September 2026. Built from Diageo.

Everything Diageo owns — Every consumer brand Diageo controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it. Source: Brandtree, CC BY 4.0.

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Source: <a href="https://brandtree.site">Brandtree</a>

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Beverages (23): Baileys, Buchanan's, Bulleit, Captain Morgan, Cardhu, Casamigos, Crown Royal, Cîroc, Don Julio, Gordon's, Guinness, Guinness 0.0, Johnnie Walker, Lagavulin, Oban, Pimm's, Roe & Co, Ron Zacapa, Smirnoff, Smirnoff Ice, Talisker, Tanqueray, Tanqueray No. TEN

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