Who owns the home care brands
Every home care brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Data as of . Built from Home care.
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<a href="https://brandtree.site/infographics/treemap-home-care"><img src="https://brandtree.site/infographics/treemap-home-care.png" alt="Who owns the home care brands" width="1200" height="700"></a>
Source: <a href="https://brandtree.site">Brandtree</a>The same information as text
Everything the chart shows, written out, so nothing on this page exists only inside an image.
- Procter & Gamble (11): Ariel, Bounce, Cascade, Dawn, Downy, Fairy, Febreze, Gain, Mr. Clean, Swiffer, Tide
- Clorox (8): Brita, Clorox, Formula 409, Glad, Kingsford, Liquid-Plumr, Pine-Sol, Tilex
- Reckitt (8): Air Wick, Calgon, Cillit Bang, Finish, Harpic, Lysol, Vanish, Woolite
- SC Johnson (8): Glade, Method, Mrs. Meyer's Clean Day, OFF!, Pledge, Raid, Windex, Ziploc
- Groupe SEB (7): All-Clad, Instant Pot, Krups, Moulinex, Rowenta, Tefal, WMF
- Henkel (7): Loctite, Pattex, Persil (Henkel), Pril, Pritt, Purex, Somat
- Newell Brands (7): Coleman, Contigo, Crock-Pot, Paper Mate, Rubbermaid, Sharpie, Yankee Candle
- Unilever (7): Cif, Comfort, Domestos, OMO, Persil, Snuggle, Sunlight
- Energizer Holdings (6): Armor All, Energizer, Eveready, Rayovac, STP, Varta
- Hasbro (6): Dungeons & Dragons, Magic: The Gathering, Monopoly, Nerf, Play-Doh, Transformers
- Mattel (6): American Girl, Barbie, Fisher-Price, Hot Wheels, Matchbox, UNO
- Whirlpool (6): Hotpoint, Indesit, JennAir, KitchenAid, Maytag, Whirlpool
- Colgate-Palmolive (4): Ajax, Fabuloso, Palmolive, Suavitel
- Electrolux (4): AEG, Electrolux, Frigidaire, Zanussi
- De'Longhi (3): De'Longhi, Eversys, Kenwood
- Helen of Troy (3): Hydro Flask, OXO (kitchenware), PUR
- Reynolds Consumer Products (3): Hefty, Presto, Reynolds Wrap
- Spectrum Brands (3): Cutter, George Foreman Grill, Spectracide
- The LEGO Group (3): LEGO, LEGO DUPLO, LEGO Technic
- WD-40 Company (3): 3-IN-ONE, Spot Shot, WD-40
- BIC (2): BIC Cristal, BIC Lighter
- Church & Dwight (2): Arm & Hammer, OxiClean
- Godrej Consumer (2): Good Knight, HIT
- Inter IKEA (2): BILLY, IKEA
- Scotts Miracle-Gro (2): Ortho, Tomcat
- SharkNinja (2): Ninja, Shark
- Techtronic Industries (2): Hoover, Vax
- Amazon (1): Amazon Basics
- BISSELL (1): BISSELL
- Bath & Body Works (1): White Barn
- Beiersdorf (1): tesa
- Berkshire Hathaway (1): Duracell
- Dabur (1): Odomos
- Dyson (1): Dyson
- ITC (1): Classmate
- Inditex (1): Zara Home
- Kao (1): Attack
- PepsiCo (1): SodaStream
- Richemont (1): Montblanc
- Stanley Black & Decker (1): Black+Decker
- Tupperware Brands (1): Tupperware
- Victorinox (1): Swiss Army Knife
- Zippo (1): Zippo