Who owns Impulse?
Impulse is owned by Unilever (the United Kingdom, LSE: ULVR).[1]
Key facts
- Current owner
- Unilever PLC verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇿🇦 South Africa
- Founded
- 1972
- Category
- Personal care & beauty › Cosmetics & fragrance › Fragrance
- Parent ticker
- LSE: ULVR NYSE: UL AEX: UNA
- Last verified
- · 1 sources
About Impulse
Impulse is a body spray brand launched in South Africa in 1972 and rolled out internationally by Unilever, sold as a fragrance rather than a deodorant and advertised for decades with a campaign in which a stranger is moved to buy the wearer flowers. It remains strongest in the United Kingdom and southern Africa.
Ownership timeline of Impulse
Where Impulse sits in Unilever
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Axe
- Bango
- Brut
- Cif
- Clear
- Close-Up
- Colman's
- Comfort
- Degree
- Dermalogica
- Domestos
- Dove
- Dove Men+Care
- Hellmann's
- Horlicks
- Hourglass Cosmetics
- Impulse
- Kate Somerville
- Knorr
- Lifebuoy
- Lipton
- Liquid I.V.
- Living Proof
- Lux
- Lynx
- Maizena
- Marmite
- Murad
- Nexxus
- Nutrafol
- OMO
- Paula's Choice
- Pepsodent
- Persil
- Pond's
- Pot Noodle
- Radox
- Rexona
- Royco
- SheaMoisture
- Signal
- Simple
- Snuggle
- St. Ives
- Suave
- Sunlight
- Sunsilk
- Sure
- Tatcha
- The Vegetarian Butcher
- TRESemmé
- Vaseline
- VO5
- Zendium
Open the full Unilever ownership tree →
Other brands owned by Unilever in personal care & beauty
Latest news about Impulse
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Frequently asked questions
Who is the parent company of Impulse?
The parent company of Impulse is Unilever, a publicly listed company headquartered in the United Kingdom.
Is Impulse South African or British?
Impulse originated in South Africa in 1972, but it is owned today by Unilever, which is headquartered in the United Kingdom. So Impulse is a South African-origin brand under British ownership.
Is Impulse still owned by Unilever?
Yes. As of 6 September 2026, Impulse is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Unilever PLC Annual Report on Form 20-F filed 2026-03-12 — SEC EDGAR, SEC Form 20-F, published 12 March 2026; retrieved 6 September 2026.
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