Who owns Living Proof?
Living Proof is owned by Unilever (the United Kingdom, LSE: ULVR), which has owned the brand since 1 December 2016.[1] Living Proof was founded in 2005 in the United States and was independent until 2016.
Key facts
- Current owner
- Unilever PLC verified
- Owned since
- Previous owner
- Independent (2005–2016)
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇺🇸 United States
- Founded
- 2005
- Category
- Personal care & beauty › Hair care › Shampoo & conditioner
- Parent ticker
- LSE: ULVR NYSE: UL AEX: UNA
- Last verified
- · 1 sources
About Living Proof
Living Proof is a hair care brand founded in 2005 by scientists associated with the Massachusetts Institute of Technology, who applied polymer chemistry developed for other industries to frizz control and volume. Unilever acquired the company in 2016, having previously been an investor.
Ownership timeline of Living Proof
Where Living Proof sits in Unilever
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Axe
- Bango
- Brut
- Cif
- Clear
- Close-Up
- Colman's
- Comfort
- Degree
- Dermalogica
- Domestos
- Dove
- Dove Men+Care
- Hellmann's
- Horlicks
- Hourglass Cosmetics
- Impulse
- Kate Somerville
- Knorr
- Lifebuoy
- Lipton
- Liquid I.V.
- Living Proof
- Lux
- Lynx
- Maizena
- Marmite
- Murad
- Nexxus
- Nutrafol
- OMO
- Paula's Choice
- Pepsodent
- Persil
- Pond's
- Pot Noodle
- Radox
- Rexona
- Royco
- SheaMoisture
- Signal
- Simple
- Snuggle
- St. Ives
- Suave
- Sunlight
- Sunsilk
- Sure
- Tatcha
- The Vegetarian Butcher
- TRESemmé
- Vaseline
- VO5
- Zendium
Open the full Unilever ownership tree →
Other brands owned by Unilever in personal care & beauty
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Frequently asked questions
Who is the parent company of Living Proof?
The parent company of Living Proof is Unilever, a publicly listed company headquartered in the United Kingdom.
Is Living Proof American or British?
Living Proof originated in the United States in 2005, but it is owned today by Unilever, which is headquartered in the United Kingdom. So Living Proof is an American-origin brand under British ownership.
Since when has Unilever owned Living Proof?
Unilever has owned Living Proof since 1 December 2016.
Who owned Living Proof before Unilever?
Living Proof was an independent company from its founding in 2005 until Unilever acquired it in 2016.
Is Living Proof still owned by Unilever?
Yes. As of 6 September 2026, Living Proof is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Unilever PLC Annual Report on Form 20-F filed 2026-03-12 — SEC EDGAR, SEC Form 20-F, published 12 March 2026; retrieved 6 September 2026.
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