Brandtree

Who owns Elastine?

Elastine is owned by LG H&H (South Korea, KRX: 051900).[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
LG H&H Co., Ltd. reported
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇰🇷 South Korea, Seoul
Origin
🇰🇷 South Korea
Founded
2002
Category
Personal care & beautyHair careShampoo & conditioner
Parent ticker
KRX: 051900
Last verified
· 1 sources

About Elastine

Elastine is a hair care brand launched in 2002 and one of the leading shampoo lines in South Korea, positioned around damage repair and sold across Asia alongside LG H&H's other household brands. Korean hair care has a strong emphasis on damage from colouring and heat styling, which is the concern the range was built around.

Ownership timeline of Elastine

Owners of Elastine from 2002 to 2026 LG H&H 2002–present LG H&H 20052010201520202025
  1. 2002 – present LG H&H [1] reported

Where Elastine sits in LG H&H

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Elastine sits in LG H&H Tree of 5 brands under LG H&H. LG H&H Elastine O HUI Perioe The Face Shop The History of Whoo

Open the full LG H&H ownership tree →

Other brands owned by LG H&H in personal care & beauty

See the full LG H&H brand portfolio (5) →

Latest news about Elastine

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Frequently asked questions

Who is the parent company of Elastine?

The parent company of Elastine is LG H&H, a publicly listed company headquartered in South Korea.

Is Elastine South Korean?

Yes. Elastine originated in South Korea in 2002 and its owner, LG H&H, is also headquartered in South Korea.

Is Elastine still owned by LG H&H?

Yes. As of 6 September 2026, Elastine is still owned by LG H&H. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] LG H&H Co., Ltd. Annual Report 2025 — LG H&H Co., Ltd., Annual report, published 20 March 2026; retrieved 6 September 2026.

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