Who owns Etude?
Etude is owned by Amorepacific (South Korea, KRX: 090430).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- AMOREPACIFIC Group reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇰🇷 South Korea, Seoul
- Origin
- 🇰🇷 South Korea
- Founded
- 1985
- Category
- Personal care & beauty › Cosmetics & fragrance › Makeup
- Parent ticker
- KRX: 090430
- Last verified
- · 1 sources
About Etude
Etude sells colour cosmetics aimed at teenagers and young women, with pink shop fits and playful packaging that became a template for Korean beauty retail across Asia. It is one of Amorepacific's longest-established brands. Its shops were designed to feel like a dressing room rather than a counter, which changed how cosmetics were sold across the region.
Ownership timeline of Etude
- 1985 – present Amorepacific [1] reported
Where Etude sits in Amorepacific
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Amorepacific ownership tree →
Other brands owned by Amorepacific in personal care & beauty
Latest news about Etude
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Frequently asked questions
Who is the parent company of Etude?
The parent company of Etude is Amorepacific, a publicly listed company headquartered in South Korea.
Is Etude South Korean?
Yes. Etude originated in South Korea in 1985 and its owner, Amorepacific, is also headquartered in South Korea.
Is Etude still owned by Amorepacific?
Yes. As of 6 September 2026, Etude is still owned by Amorepacific. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] AMOREPACIFIC Group Annual Report 2025 — AMOREPACIFIC Group, Annual report, published 20 March 2026; retrieved 6 September 2026.
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