Who owns Avon?
Avon is owned by Natura &Co (Brazil, B3: NTCO3), which has owned the brand since 3 January 2020.[1] Avon was founded in 1886 in the United States and was independent until 2020.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Natura &Co Holding S.A. reported
- Owned since
- Previous owner
- Independent (1886–2020)
- Owner HQ
- 🇧🇷 Brazil, São Paulo
- Origin
- 🇺🇸 United States
- Founded
- 1886
- Category
- Personal care & beauty › Cosmetics & fragrance › Makeup
- Parent ticker
- B3: NTCO3
- Last verified
- · 1 sources
About Avon
Avon was founded in 1886 by a book salesman who found that the perfume samples he gave away sold better than the books, and it created door-to-door cosmetics selling. Natura acquired the company in 2020, and Avon Products filed for bankruptcy protection in the United States in 2024.
Ownership timeline of Avon
- 2020 – present Natura &Co [1] reported
Where Avon sits in Natura &Co
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Natura &Co ownership tree →
Other brands owned by Natura &Co
Latest news about Avon
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Frequently asked questions
Who is the parent company of Avon?
The parent company of Avon is Natura &Co, a publicly listed company headquartered in Brazil.
Is Avon American or Brazilian?
Avon originated in the United States in 1886, but it is owned today by Natura &Co, which is headquartered in Brazil. So Avon is an American-origin brand under Brazilian ownership.
Since when has Natura &Co owned Avon?
Natura &Co has owned Avon since 3 January 2020.
Who owned Avon before Natura &Co?
Avon was an independent company from its founding in 1886 until Natura &Co acquired it in 2020.
Is Avon still owned by Natura &Co?
Yes. As of 6 September 2026, Avon is still owned by Natura &Co. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Natura &Co Holding S.A. Annual Report 2025 — Natura &Co Holding S.A., Annual report, published 20 March 2026; retrieved 6 September 2026.
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