Brandtree

Who owns Aveeno?

Aveeno is owned by Kenvue (the United States, NYSE: KVUE), which was separated from Johnson & Johnson on 23 August 2023.[1][2] Before Kenvue, Aveeno was owned by Johnson & Johnson from 1999 to 2023.[2]

Key facts

Current owner
Kenvue Inc. verified
Owned since
· deal details
Previous owner
Johnson & Johnson (1999–2023)
Owner HQ
🇺🇸 United States, Summit, New Jersey
Origin
🇺🇸 United States
Founded
1945
Category
Personal care & beautySkin careBody care & lotions
Parent ticker
NYSE: KVUE
Last verified
· 2 sources

About Aveeno

Aveeno is built around colloidal oatmeal, finely milled oats suspended in a bath preparation, first sold in 1945 for irritated skin. The name comes from the Latin for oats. Johnson & Johnson acquired the brand in 1999 and it transferred to Kenvue in the 2023 consumer health separation.

Ownership timeline of Aveeno

Owners of Aveeno from 1999 to 2026 Johnson & Johnson 1999–2023; Kenvue 2023–present Johnson & Johnson Kenvue 200020052010201520202025
  1. 1999 – 2023 Johnson & Johnson separated out 23 August 2023 [2] verified
  2. 2023 – present Kenvue separated 23 August 2023 [1][2] verified

Where Aveeno sits in Kenvue

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Aveeno sits in Kenvue Tree of 13 brands under Kenvue. Kenvue Aveeno Band-Aid Benadryl Carefree Johnson's Baby Listerine and 7 more

Open the full Kenvue ownership tree →

Other brands owned by Kenvue in personal care & beauty

See the full Kenvue brand portfolio (13) →

Deals involving Aveeno

Spin-off closed

Tylenol, Band-Aid, Listerine, Neutrogena, Aveeno, Johnson's Baby, Nicorette, Zyrtec, Motrin, Benadryl, OGX, Carefree and Stayfree separated from Johnson & Johnson

Johnson & Johnson separated its consumer health business as Kenvue, which listed in May 2023 and was fully split off through an exchange offer completed on 23 August 2023. Tylenol, Band-Aid, Listerine, Neutrogena and Johnson's Baby all moved to the new company.

Value
Buyer
Kenvue
Regulatory
None recorded

Latest news about Aveeno

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Frequently asked questions

Who is the parent company of Aveeno?

The parent company of Aveeno is Kenvue, a publicly listed company headquartered in the United States.

Is Aveeno American?

Yes. Aveeno originated in the United States in 1945 and its owner, Kenvue, is also headquartered in the United States.

Since when has Kenvue owned Aveeno?

Kenvue has owned Aveeno since 23 August 2023.

Who owned Aveeno before Kenvue?

Before Kenvue, Aveeno was owned by Johnson & Johnson from 1999 until 2023.

Is Aveeno still owned by Kenvue?

Yes. As of 6 September 2026, Aveeno is still owned by Kenvue. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Kenvue Inc. Annual Report on Form 10-K filed 2026-02-20 — SEC EDGAR, SEC Form 10-K, published 20 February 2026; retrieved 6 September 2026.
  2. [2] Kenvue Inc. Annual Report on Form 10-K — SEC EDGAR, SEC Form 10-K; retrieved 6 September 2026.

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