Brandtree

Who owns Johnson's Baby?

Johnson's Baby is owned by Kenvue (the United States, NYSE: KVUE), which was separated from Johnson & Johnson on 23 August 2023.[1][2] Before Kenvue, Johnson's Baby was owned by Johnson & Johnson from 1893 to 2023.[2]

Key facts

Current owner
Kenvue Inc. verified
Owned since
· deal details
Previous owner
Johnson & Johnson (1893–2023)
Owner HQ
🇺🇸 United States, Summit, New Jersey
Origin
🇺🇸 United States
Founded
1893
Category
Personal care & beauty › Tissue & paper hygiene › Diapers & baby wipes
Parent ticker
NYSE: KVUE
Last verified
· 2 sources

About Johnson's Baby

Johnson's Baby powder was introduced in 1893 after doctors reported that the talc packaged with medicated plasters soothed irritated skin, and the brand became the archetypal baby toiletries range. Litigation over talc and ovarian cancer led the company to reformulate with cornstarch. The brand moved to Kenvue in 2023.

Ownership timeline of Johnson's Baby

Owners of Johnson's Baby from 1893 to 2026 Johnson & Johnson 1893–2023; Kenvue 2023–present Johnson & Johnson 1900192019401960198020002020
  1. 1893 – 2023 Johnson & Johnson — separated out 23 August 2023 [2] verified
  2. 2023 – present Kenvue — separated 23 August 2023 [1][2] verified

Where Johnson's Baby sits in Kenvue

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Johnson's Baby sits in Kenvue Tree of 13 brands under Kenvue. Kenvue Johnson's Baby Aveeno Band-Aid Benadryl Carefree Listerine and 7 more

Open the full Kenvue ownership tree →

Other brands owned by Kenvue in personal care & beauty

See the full Kenvue brand portfolio (13) →

Deals involving Johnson's Baby

Spin-off closed

Tylenol, Band-Aid, Listerine, Neutrogena, Aveeno, Johnson's Baby, Nicorette, Zyrtec, Motrin, Benadryl, OGX, Carefree and Stayfree separated from Johnson & Johnson

Johnson & Johnson separated its consumer health business as Kenvue, which listed in May 2023 and was fully split off through an exchange offer completed on 23 August 2023. Tylenol, Band-Aid, Listerine, Neutrogena and Johnson's Baby all moved to the new company.

Value
—
Buyer
Kenvue
Regulatory
None recorded

Latest news about Johnson's Baby

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Frequently asked questions

Who is the parent company of Johnson's Baby?

The parent company of Johnson's Baby is Kenvue, a publicly listed company headquartered in the United States.

Is Johnson's Baby owned by Johnson & Johnson?

No. Johnson's Baby is owned by Kenvue, not Johnson & Johnson. Johnson & Johnson owned Johnson's Baby from 1893 until 2023.

Is Johnson's Baby American?

Yes. Johnson's Baby originated in the United States in 1893 and its owner, Kenvue, is also headquartered in the United States.

Since when has Kenvue owned Johnson's Baby?

Kenvue has owned Johnson's Baby since 23 August 2023.

Who owned Johnson's Baby before Kenvue?

Before Kenvue, Johnson's Baby was owned by Johnson & Johnson from 1893 until 2023.

Is Johnson's Baby still owned by Kenvue?

Yes. As of 6 September 2026, Johnson's Baby is still owned by Kenvue. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Kenvue Inc. Annual Report on Form 10-K filed 2026-02-20 — SEC EDGAR, SEC Form 10-K, published 20 February 2026; retrieved 6 September 2026.
  2. [2] Kenvue Inc. Annual Report on Form 10-K — SEC EDGAR, SEC Form 10-K; retrieved 6 September 2026.

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