Who owns E45?
E45 is owned by Reckitt (the United Kingdom, LSE: RKT).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Reckitt Benckiser Group plc reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇬🇧 United Kingdom, Slough
- Origin
- 🇬🇧 United Kingdom
- Founded
- 1952
- Category
- Personal care & beauty › Skin care › Body care & lotions
- Parent ticker
- LSE: RKT
- Last verified
- · 1 sources
About E45
E45 is an emollient cream for dry and eczema-prone skin, developed in 1952 and sold through pharmacies. It is one of the most recommended moisturisers by British general practitioners and dermatologists. Reckitt owns the brand, and much of its volume is dispensed on prescription rather than bought from the shelf.
Ownership timeline of E45
Where E45 sits in Reckitt
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Reckitt ownership tree →
Other brands owned by Reckitt in personal care & beauty
Latest news about E45
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Frequently asked questions
Who is the parent company of E45?
The parent company of E45 is Reckitt, a publicly listed company headquartered in the United Kingdom.
Is E45 British?
Yes. E45 originated in the United Kingdom in 1952 and its owner, Reckitt, is also headquartered in the United Kingdom.
Is E45 still owned by Reckitt?
Yes. As of 6 September 2026, E45 is still owned by Reckitt. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Reckitt Benckiser Group plc Annual Report and Accounts 2025 — Reckitt Benckiser Group plc, Annual report, published 5 March 2026; retrieved 6 September 2026.
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