Who owns the body care & lotions brands?
12 body care & lotions brands tracked here are owned by 9 companies; the three largest owners, L'Oréal, Beiersdorf and Unilever, control 6 of them (50%) as of Sep 2026.
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12
brands
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9
owning companies
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50%
held by top 3 owners
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4
foreign-owned brands · origin ≠ owner HQ
Biggest owners of body care & lotions brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | L'Oréal | 🇫🇷 France | 2 | Aesop, Mixa |
| 2 | Beiersdorf | 🇩🇪 Germany | 2 | Labello, Nivea |
| 3 | Unilever | 🇬🇧 United Kingdom | 2 | St. Ives, Vaseline |
| 4 | Kenvue | 🇺🇸 United States | 1 | Aveeno |
| 5 | Bayer | 🇩🇪 Germany | 1 | Bepanthen |
| 6 | Clorox | 🇺🇸 United States | 1 | Burt's Bees |
| 7 | Reckitt | 🇬🇧 United Kingdom | 1 | E45 |
| 8 | Kao | 🇯🇵 Japan | 1 | Jergens |
| 9 | Natura &Co | 🇧🇷 Brazil | 1 | Natura |
All body care & lotions brands and their owners
| Brand | Owner | Since | Origin |
|---|---|---|---|
| Aesop | L'Oréal | 2023 | 🇦🇺 Australia |
| Aveeno | Kenvue | 2023 | 🇺🇸 United States |
| Bepanthen | Bayer | — | 🇩🇪 Germany |
| Burt's Bees | Clorox | 2007 | 🇺🇸 United States |
| E45 | Reckitt | — | 🇬🇧 United Kingdom |
| Jergens | Kao | 1988 | 🇺🇸 United States |
| Labello | Beiersdorf | — | 🇩🇪 Germany |
| Mixa | L'Oréal | — | 🇫🇷 France |
| Natura | Natura &Co | — | 🇧🇷 Brazil |
| Nivea | Beiersdorf | — | 🇩🇪 Germany |
| St. Ives | Unilever | 2011 | 🇺🇸 United States |
| Vaseline | Unilever | — | 🇺🇸 United States |