Who owns Nivea?
Nivea is owned by Beiersdorf (Germany, XETRA: BEI).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Beiersdorf AG reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇩🇪 Germany, Hamburg
- Origin
- 🇩🇪 Germany
- Founded
- 1911
- Category
- Personal care & beauty › Skin care › Body care & lotions
- Parent ticker
- XETRA: BEI
- Last verified
- · 1 sources
About Nivea
Nivea Creme was launched in 1911 as the first stable water-in-oil emulsion sold to consumers, made possible by Eucerit, an emulsifier derived from lanolin. Its blue tin with white lettering dates to 1925 and has barely changed since. The brand now spans skin care, sun care, deodorant and men's grooming.
Ownership timeline of Nivea
- 1911 – present Beiersdorf [1] reported
Where Nivea sits in Beiersdorf
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Beiersdorf ownership tree →
Other brands owned by Beiersdorf in personal care & beauty
Latest news about Nivea
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Frequently asked questions
Who is the parent company of Nivea?
The parent company of Nivea is Beiersdorf, a publicly listed company headquartered in Germany.
Is Nivea German?
Yes. Nivea originated in Germany in 1911 and its owner, Beiersdorf, is also headquartered in Germany.
Is Nivea still owned by Beiersdorf?
Yes. As of 6 September 2026, Nivea is still owned by Beiersdorf. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Beiersdorf AG Annual Report 2025 — Beiersdorf AG, Annual report, published 4 March 2026; retrieved 6 September 2026.
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