Simple is owned by Unilever (the United Kingdom, LSE: ULVR), which acquired the brand on 10 May 2011 from Alberto Culver.[1][2] Before Unilever, Simple was owned by Alberto Culver to 2011.[2]
Simple is a facial care brand created in Britain in 1960 and built entirely on what it leaves out: no perfume, no dyes and no harsh chemicals, aimed at people with sensitive skin. It became one of the largest facial skincare brands in the United Kingdom before Unilever acquired it with Alberto Culver in 2011.
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Unilever bought Alberto Culver for $37.50 a share in cash, adding TRESemmé, VO5, Simple, St. Ives and Nexxus to its hair and skin portfolio. Regulators required Unilever to divest the Alberto VO5 and Rave brands in the United States.
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The parent company of Simple is Unilever, a publicly listed company headquartered in the United Kingdom.
Yes. Simple originated in the United Kingdom in 1960 and its owner, Unilever, is also headquartered in the United Kingdom.
Unilever completed its acquisition of Simple on 10 May 2011, after announcing the deal on 27 September 2010.
Before Unilever, Simple was owned by Alberto Culver until 2011.
Yes. As of 6 September 2026, Simple is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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