Who owns Close-Up?
Close-Up is owned by Unilever (the United Kingdom, LSE: ULVR).[1]
Key facts
- Current owner
- Unilever PLC verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇺🇸 United States
- Founded
- 1967
- Category
- Personal care & beauty › Oral care › Toothpaste & toothbrushes
- Parent ticker
- LSE: ULVR NYSE: UL AEX: UNA
- Last verified
- · 1 sources
About Close-Up
Close-Up was introduced in 1967 as the first gel toothpaste, sold on fresh breath and appearance rather than on dental health, and marketed to young adults with romantic advertising that was unusual for the category. Unilever sells it mainly in Asia and Latin America today.
Ownership timeline of Close-Up
Where Close-Up sits in Unilever
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Axe
- Bango
- Brut
- Cif
- Clear
- Close-Up
- Colman's
- Comfort
- Degree
- Dermalogica
- Domestos
- Dove
- Dove Men+Care
- Hellmann's
- Horlicks
- Hourglass Cosmetics
- Impulse
- Kate Somerville
- Knorr
- Lifebuoy
- Lipton
- Liquid I.V.
- Living Proof
- Lux
- Lynx
- Maizena
- Marmite
- Murad
- Nexxus
- Nutrafol
- OMO
- Paula's Choice
- Pepsodent
- Persil
- Pond's
- Pot Noodle
- Radox
- Rexona
- Royco
- SheaMoisture
- Signal
- Simple
- Snuggle
- St. Ives
- Suave
- Sunlight
- Sunsilk
- Sure
- Tatcha
- The Vegetarian Butcher
- TRESemmé
- Vaseline
- VO5
- Zendium
Open the full Unilever ownership tree →
Other brands owned by Unilever in personal care & beauty
Latest news about Close-Up
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Frequently asked questions
Who is the parent company of Close-Up?
The parent company of Close-Up is Unilever, a publicly listed company headquartered in the United Kingdom.
Is Close-Up American or British?
Close-Up originated in the United States in 1967, but it is owned today by Unilever, which is headquartered in the United Kingdom. So Close-Up is an American-origin brand under British ownership.
Is Close-Up still owned by Unilever?
Yes. As of 6 September 2026, Close-Up is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Unilever PLC Annual Report on Form 20-F filed 2026-03-12 — SEC EDGAR, SEC Form 20-F, published 12 March 2026; retrieved 6 September 2026.
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