Who owns the toothpaste & toothbrushes brands?
20 toothpaste & toothbrushes brands tracked here are owned by 9 companies; the three largest owners, Colgate-Palmolive, Unilever and Haleon, control 12 of them (60%) as of Sep 2026.
-
20
brands
-
9
owning companies
-
60%
held by top 3 owners
-
10
foreign-owned brands · origin ≠ owner HQ
Biggest owners of toothpaste & toothbrushes brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Colgate-Palmolive | 🇺🇸 United States | 5 | Colgate, Colgate Total, Tom's of Maine, elmex, meridol |
| 2 | Unilever | 🇬🇧 United Kingdom | 4 | Close-Up, Pepsodent, Signal, Zendium |
| 3 | Haleon | 🇬🇧 United Kingdom | 3 | Parodontax, Polident, Sensodyne |
| 4 | Procter & Gamble | 🇺🇸 United States | 2 | Crest, Oral-B |
| 5 | Church & Dwight | 🇺🇸 United States | 2 | Pepsodent (United States), Waterpik |
| 6 | Dabur | 🇮🇳 India | 1 | Dabur Red Paste |
| 7 | Orkla | 🇳🇴 Norway | 1 | Jordan |
| 8 | LG H&H | 🇰🇷 South Korea | 1 | Perioe |
| 9 | Perrigo | 🇮🇪 Ireland | 1 | Steripod |