Sensodyne is owned by Haleon (the United Kingdom, LSE: HLN), which was separated from GSK on 18 July 2022.[1][2] Before Haleon, Sensodyne was owned by GSK from 2000 to 2022.[2]
Sensodyne is a toothpaste for sensitive teeth, launched in 1961 using strontium chloride to block the dentine tubules that transmit pain. It is the largest sensitivity toothpaste in the world and Haleon's single biggest brand.
GSK demerged its consumer healthcare business as Haleon, listing it in London and New York in July 2022. The business already contained Pfizer's consumer health portfolio, contributed to a joint venture in 2019, which is how Advil and Centrum came to sit alongside Sensodyne and Panadol.
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Frequently asked questions
Who is the parent company of Sensodyne?
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The parent company of Sensodyne is Haleon, a publicly listed company headquartered in the United Kingdom.
Is Sensodyne American or British?
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Sensodyne originated in the United States in 1961, but it is owned today by Haleon, which is headquartered in the United Kingdom. So Sensodyne is an American-origin brand under British ownership.
Since when has Haleon owned Sensodyne?
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Haleon has owned Sensodyne since 18 July 2022.
Who owned Sensodyne before Haleon?
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Before Haleon, Sensodyne was owned by GSK from 2000 until 2022.
Is Sensodyne still owned by Haleon?
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Yes. As of 6 September 2026, Sensodyne is still owned by Haleon. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.