Who owns Comfort?
Comfort is owned by Unilever (the United Kingdom, LSE: ULVR).[1]
Key facts
- Current owner
- Unilever PLC verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇬🇧 United Kingdom
- Founded
- 1969
- Category
- Home care › Laundry › Fabric softener & stain removal
- Parent ticker
- LSE: ULVR NYSE: UL AEX: UNA
- Last verified
- · 1 sources
About Comfort
Comfort is a fabric conditioner Unilever launched in Britain in 1969, the first of its kind sold there. The range now includes concentrated formats and in-wash scent boosters, and is sold across Europe, Asia and Latin America, sometimes under local names inherited from acquired businesses.
Ownership timeline of Comfort
Where Comfort sits in Unilever
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Axe
- Bango
- Brut
- Cif
- Clear
- Close-Up
- Colman's
- Comfort
- Degree
- Dermalogica
- Domestos
- Dove
- Dove Men+Care
- Hellmann's
- Horlicks
- Hourglass Cosmetics
- Impulse
- Kate Somerville
- Knorr
- Lifebuoy
- Lipton
- Liquid I.V.
- Living Proof
- Lux
- Lynx
- Maizena
- Marmite
- Murad
- Nexxus
- Nutrafol
- OMO
- Paula's Choice
- Pepsodent
- Persil
- Pond's
- Pot Noodle
- Radox
- Rexona
- Royco
- SheaMoisture
- Signal
- Simple
- Snuggle
- St. Ives
- Suave
- Sunlight
- Sunsilk
- Sure
- Tatcha
- The Vegetarian Butcher
- TRESemmé
- Vaseline
- VO5
- Zendium
Open the full Unilever ownership tree →
Other brands owned by Unilever in home care
Latest news about Comfort
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Frequently asked questions
Who is the parent company of Comfort?
The parent company of Comfort is Unilever, a publicly listed company headquartered in the United Kingdom.
Is Comfort British?
Yes. Comfort originated in the United Kingdom in 1969 and its owner, Unilever, is also headquartered in the United Kingdom.
Is Comfort still owned by Unilever?
Yes. As of 6 September 2026, Comfort is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Unilever PLC Annual Report on Form 20-F filed 2026-03-12 — SEC EDGAR, SEC Form 20-F, published 12 March 2026; retrieved 6 September 2026.
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