Who owns the laundry brands?
18 laundry brands tracked here are owned by 7 companies; the three largest owners, Procter & Gamble, Unilever and Reckitt, control 12 of them (67%) as of Sep 2026.
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18
brands
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7
owning companies
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67%
held by top 3 owners
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6
foreign-owned brands · origin ≠ owner HQ
Biggest owners of laundry brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Procter & Gamble | 🇺🇸 United States | 5 | Ariel, Bounce, Downy, Gain, Tide |
| 2 | Unilever | 🇬🇧 United Kingdom | 4 | Comfort, OMO, Persil, Snuggle |
| 3 | Reckitt | 🇬🇧 United Kingdom | 3 | Calgon, Vanish, Woolite |
| 4 | Church & Dwight | 🇺🇸 United States | 2 | Arm & Hammer, OxiClean |
| 5 | Henkel | 🇩🇪 Germany | 2 | Persil (Henkel), Purex |
| 6 | Kao | 🇯🇵 Japan | 1 | Attack |
| 7 | Colgate-Palmolive | 🇺🇸 United States | 1 | Suavitel |