Who owns the laundry brands

Every laundry brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.

Data as of 6 September 2026. Built from Laundry.

Who owns the laundry brands — Every laundry brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner. Source: Brandtree, CC BY 4.0.

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<a href="https://brandtree.site/infographics/treemap-home-care-laundry"><img src="https://brandtree.site/infographics/treemap-home-care-laundry.png" alt="Who owns the laundry brands" width="1200" height="700"></a>
Source: <a href="https://brandtree.site">Brandtree</a>

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Procter & Gamble (5): Ariel, Bounce, Downy, Gain, Tide
Unilever (4): Comfort, OMO, Persil, Snuggle
Reckitt (3): Calgon, Vanish, Woolite
Church & Dwight (2): Arm & Hammer, OxiClean
Henkel (2): Persil (Henkel), Purex
Colgate-Palmolive (1): Suavitel
Kao (1): Attack

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