Who owns Tide?
Tide is owned by Procter & Gamble (the United States, NYSE: PG).[1]
Key facts
- Current owner
- The Procter & Gamble Company verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Cincinnati, Ohio
- Origin
- 🇺🇸 United States
- Founded
- 1946
- Category
- Home care › Laundry › Laundry detergent
- Parent ticker
- NYSE: PG
- Last verified
- · 1 sources
About Tide
Tide was the first heavy-duty synthetic laundry detergent, launched in 1946 after Procter & Gamble chemists worked out how to combine a synthetic surfactant with builders that softened water. It transformed washing in hard-water areas and remains the largest detergent brand in North America; P&G sells the related Ariel elsewhere.
Ownership timeline of Tide
- 1946 – present Procter & Gamble [1] verified
Where Tide sits in Procter & Gamble
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by Procter & Gamble in home care
Latest news about Tide
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Frequently asked questions
Who is the parent company of Tide?
The parent company of Tide is Procter & Gamble, a publicly listed company headquartered in the United States.
Is Tide American?
Yes. Tide originated in the United States in 1946 and its owner, Procter & Gamble, is also headquartered in the United States.
Is Tide still owned by Procter & Gamble?
Yes. As of 6 September 2026, Tide is still owned by Procter & Gamble. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Procter & Gamble Company Annual Report on Form 10-K filed 2026-08-04 — SEC EDGAR, SEC Form 10-K, published 4 August 2026; retrieved 6 September 2026.
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