Who owns Old Spice?
Old Spice is owned by Procter & Gamble (the United States, NYSE: PG).[1]
Key facts
- Current owner
- The Procter & Gamble Company verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Cincinnati, Ohio
- Origin
- 🇺🇸 United States
- Founded
- 1937
- Category
- Personal care & beauty › Deodorants, shaving & grooming › Men's grooming
- Parent ticker
- NYSE: PG
- Last verified
- · 1 sources
About Old Spice
Old Spice was created by the Shulton Company in 1937, initially as a women's fragrance before the men's line launched a year later, and was long associated with nautical imagery and older buyers. Procter & Gamble acquired it in 1990 and its 2010 advertising campaign successfully repositioned it for a much younger audience.
Ownership timeline of Old Spice
- 1937 – present Procter & Gamble [1] verified
Where Old Spice sits in Procter & Gamble
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by Procter & Gamble in personal care & beauty
Latest news about Old Spice
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Frequently asked questions
Who is the parent company of Old Spice?
The parent company of Old Spice is Procter & Gamble, a publicly listed company headquartered in the United States.
Is Old Spice American?
Yes. Old Spice originated in the United States in 1937 and its owner, Procter & Gamble, is also headquartered in the United States.
Is Old Spice still owned by Procter & Gamble?
Yes. As of 6 September 2026, Old Spice is still owned by Procter & Gamble. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Procter & Gamble Company Annual Report on Form 10-K filed 2026-08-04 — SEC EDGAR, SEC Form 10-K, published 4 August 2026; retrieved 6 September 2026.
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