Brandtree

Who owns Puffs?

Puffs is owned by Procter & Gamble (the United States, NYSE: PG).[1]

Key facts

Current owner
The Procter & Gamble Company verified
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇺🇸 United States, Cincinnati, Ohio
Origin
🇺🇸 United States
Founded
1960
Category
Personal care & beautyTissue & paper hygieneFacial tissue & toilet paper
Parent ticker
NYSE: PG
Last verified
· 1 sources

About Puffs

Puffs is Procter & Gamble's facial tissue brand in North America and the main competitor to Kleenex. Its Plus Lotion variant, which adds moisturiser to the tissue, is sold specifically for use during colds. The lotion variant is the brand's principal point of difference, since tissue is otherwise close to a commodity.

Ownership timeline of Puffs

Owners of Puffs from 1960 to 2026 Procter & Gamble 1960–present Procter & Gamble 1960197019801990200020102020
  1. 1960 – present Procter & Gamble [1] verified

Where Puffs sits in Procter & Gamble

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Puffs sits in Procter & Gamble Tree of 38 brands under Procter & Gamble. Procter & Gamble Puffs Align Always Ariel Bounce Bounty and 32 more

Open the full Procter & Gamble ownership tree →

Other brands owned by Procter & Gamble in personal care & beauty

See the full Procter & Gamble brand portfolio (38) →

Latest news about Puffs

No tagged news items yet. Headlines are added nightly from public feeds; only titles and links are stored.

Headlines link to the original publisher. Brandtree does not reproduce article text.

Frequently asked questions

Who is the parent company of Puffs?

The parent company of Puffs is Procter & Gamble, a publicly listed company headquartered in the United States.

Is Puffs American?

Yes. Puffs originated in the United States in 1960 and its owner, Procter & Gamble, is also headquartered in the United States.

Is Puffs still owned by Procter & Gamble?

Yes. As of 6 September 2026, Puffs is still owned by Procter & Gamble. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] The Procter & Gamble Company Annual Report on Form 10-K filed 2026-08-04 — SEC EDGAR, SEC Form 10-K, published 4 August 2026; retrieved 6 September 2026.

Report a correction Opens a pre-filled GitHub issue. See our corrections policy.