Who owns Whisper?
Whisper is owned by Procter & Gamble (the United States, NYSE: PG).[1]
Key facts
- Current owner
- The Procter & Gamble Company verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Cincinnati, Ohio
- Origin
- 🇮🇳 India
- Founded
- 1989
- Category
- Personal care & beauty › Feminine care & incontinence › Feminine care
- Parent ticker
- NYSE: PG
- Last verified
- · 1 sources
About Whisper
Whisper is the name Procter & Gamble uses for Always across India, Japan and much of Asia. Its Indian advertising has run long campaigns on menstrual education in schools, in a market where the subject is rarely discussed publicly. The Touch the Pickle campaign, which challenged menstrual taboos directly, won major advertising awards in 2014.
Ownership timeline of Whisper
- 1989 – present Procter & Gamble [1] verified
Where Whisper sits in Procter & Gamble
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by Procter & Gamble in personal care & beauty
Latest news about Whisper
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Frequently asked questions
Who is the parent company of Whisper?
The parent company of Whisper is Procter & Gamble, a publicly listed company headquartered in the United States.
Is Whisper Indian or American?
Whisper originated in India in 1989, but it is owned today by Procter & Gamble, which is headquartered in the United States. So Whisper is an Indian-origin brand under American ownership.
Is Whisper still owned by Procter & Gamble?
Yes. As of 6 September 2026, Whisper is still owned by Procter & Gamble. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Procter & Gamble Company Annual Report on Form 10-K filed 2026-08-04 — SEC EDGAR, SEC Form 10-K, published 4 August 2026; retrieved 6 September 2026.
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