Brandtree

Who owns Downy?

Downy is owned by Procter & Gamble (the United States, NYSE: PG).[1]

Key facts

Current owner
The Procter & Gamble Company verified
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇺🇸 United States, Cincinnati, Ohio
Origin
🇺🇸 United States
Founded
1960
Category
Home careLaundryFabric softener & stain removal
Parent ticker
NYSE: PG
Last verified
· 1 sources

About Downy

Downy is Procter & Gamble's fabric softener, launched in 1960 as one of the first sold to households in North America. The same product line is sold as Lenor across Europe, and the range has extended into in-wash scent beads that persist through drying.

Ownership timeline of Downy

Owners of Downy from 1960 to 2026 Procter & Gamble 1960–present Procter & Gamble 1960197019801990200020102020
  1. 1960 – present Procter & Gamble [1] verified

Where Downy sits in Procter & Gamble

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Downy sits in Procter & Gamble Tree of 38 brands under Procter & Gamble. Procter & Gamble Downy Align Always Ariel Bounce Bounty and 32 more

Open the full Procter & Gamble ownership tree →

Other brands owned by Procter & Gamble in home care

See the full Procter & Gamble brand portfolio (38) →

Latest news about Downy

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Frequently asked questions

Who is the parent company of Downy?

The parent company of Downy is Procter & Gamble, a publicly listed company headquartered in the United States.

Is Downy American?

Yes. Downy originated in the United States in 1960 and its owner, Procter & Gamble, is also headquartered in the United States.

Is Downy still owned by Procter & Gamble?

Yes. As of 6 September 2026, Downy is still owned by Procter & Gamble. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] The Procter & Gamble Company Annual Report on Form 10-K filed 2026-08-04 — SEC EDGAR, SEC Form 10-K, published 4 August 2026; retrieved 6 September 2026.

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