Who owns Cascade?
Cascade is owned by Procter & Gamble (the United States, NYSE: PG).[1]
Key facts
- Current owner
- The Procter & Gamble Company verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Cincinnati, Ohio
- Origin
- 🇺🇸 United States
- Founded
- 1953
- Category
- Home care › Household cleaning › Dishwashing
- Parent ticker
- NYSE: PG
- Last verified
- · 1 sources
About Cascade
Cascade is Procter & Gamble's automatic dishwasher detergent in North America, launched in 1953 when domestic dishwashers were still rare. Its advertising has focused for decades on the absence of spots and film on glassware. The brand moved from powder to gel and then to single-dose pods, a format shift that raised prices per wash across the category.
Ownership timeline of Cascade
- 1953 – present Procter & Gamble [1] verified
Where Cascade sits in Procter & Gamble
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by Procter & Gamble in home care
Latest news about Cascade
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Frequently asked questions
Who is the parent company of Cascade?
The parent company of Cascade is Procter & Gamble, a publicly listed company headquartered in the United States.
Is Cascade American?
Yes. Cascade originated in the United States in 1953 and its owner, Procter & Gamble, is also headquartered in the United States.
Is Cascade still owned by Procter & Gamble?
Yes. As of 6 September 2026, Cascade is still owned by Procter & Gamble. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Procter & Gamble Company Annual Report on Form 10-K filed 2026-08-04 — SEC EDGAR, SEC Form 10-K, published 4 August 2026; retrieved 6 September 2026.
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