Who owns SheaMoisture?
SheaMoisture is owned by Unilever (the United Kingdom, LSE: ULVR), which has owned the brand since 1 December 2017.[1] SheaMoisture was founded in 1991 in the United States and was independent until 2017.
Key facts
- Current owner
- Unilever PLC verified
- Owned since
- Previous owner
- Independent (1991–2017)
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇺🇸 United States
- Founded
- 1991
- Category
- Personal care & beauty › Hair care › Shampoo & conditioner
- Parent ticker
- LSE: ULVR NYSE: UL AEX: UNA
- Last verified
- · 1 sources
About SheaMoisture
SheaMoisture makes hair and body care built around shea butter and formulated for textured and curly hair, a segment mass retailers had long underserved. The brand traces to a family business selling shea preparations in Harlem. Unilever acquired parent company Sundial Brands in 2017.
Ownership timeline of SheaMoisture
Where SheaMoisture sits in Unilever
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Axe
- Bango
- Brut
- Cif
- Clear
- Close-Up
- Colman's
- Comfort
- Degree
- Dermalogica
- Domestos
- Dove
- Dove Men+Care
- Hellmann's
- Horlicks
- Hourglass Cosmetics
- Impulse
- Kate Somerville
- Knorr
- Lifebuoy
- Lipton
- Liquid I.V.
- Living Proof
- Lux
- Lynx
- Maizena
- Marmite
- Murad
- Nexxus
- Nutrafol
- OMO
- Paula's Choice
- Pepsodent
- Persil
- Pond's
- Pot Noodle
- Radox
- Rexona
- Royco
- SheaMoisture
- Signal
- Simple
- Snuggle
- St. Ives
- Suave
- Sunlight
- Sunsilk
- Sure
- Tatcha
- The Vegetarian Butcher
- TRESemmé
- Vaseline
- VO5
- Zendium
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Other brands owned by Unilever in personal care & beauty
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Frequently asked questions
Who is the parent company of SheaMoisture?
The parent company of SheaMoisture is Unilever, a publicly listed company headquartered in the United Kingdom.
Is SheaMoisture American or British?
SheaMoisture originated in the United States in 1991, but it is owned today by Unilever, which is headquartered in the United Kingdom. So SheaMoisture is an American-origin brand under British ownership.
Since when has Unilever owned SheaMoisture?
Unilever has owned SheaMoisture since 1 December 2017.
Who owned SheaMoisture before Unilever?
SheaMoisture was an independent company from its founding in 1991 until Unilever acquired it in 2017.
Is SheaMoisture still owned by Unilever?
Yes. As of 6 September 2026, SheaMoisture is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Unilever PLC Annual Report on Form 20-F filed 2026-03-12 — SEC EDGAR, SEC Form 20-F, published 12 March 2026; retrieved 6 September 2026.
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