Who owns WooCommerce?
WooCommerce is owned by Automattic (the United States), which has owned the brand since 19 May 2015.[1] WooCommerce was founded in 2011 in South Africa and was independent until 2015.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Automattic Inc. reported
- Owned since
- Previous owner
- Independent (2011–2015)
- Owner HQ
- 🇺🇸 United States, San Francisco, California
- Origin
- 🇿🇦 South Africa
- Founded
- 2011
- Category
- Internet & digital › Digital services › Website & store builders
- Last verified
- · 1 sources
About WooCommerce
WooCommerce turns a WordPress site into a shop and is one of the most used ecommerce platforms in the world by number of sites, since it is free to install. Automattic acquired it in 2015. Because it runs on a site the merchant controls rather than on hosted infrastructure, it appeals to shops that want no platform sitting between them and their customers.
Ownership timeline of WooCommerce
- 2015 – present Automattic [1] reported
Where WooCommerce sits in Automattic
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Automattic ownership tree →
Other brands owned by Automattic in internet & digital
Latest news about WooCommerce
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Frequently asked questions
Who is the parent company of WooCommerce?
The parent company of WooCommerce is Automattic, a privately held company headquartered in the United States.
Is WooCommerce South African or American?
WooCommerce originated in South Africa in 2011, but it is owned today by Automattic, which is headquartered in the United States. So WooCommerce is a South African-origin brand under American ownership.
Since when has Automattic owned WooCommerce?
Automattic has owned WooCommerce since 19 May 2015.
Who owned WooCommerce before Automattic?
WooCommerce was an independent company from its founding in 2011 until Automattic acquired it in 2015.
Is WooCommerce still owned by Automattic?
Yes. As of 6 September 2026, WooCommerce is still owned by Automattic. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Automattic — about us — Automattic Inc., Official document; retrieved 6 September 2026.
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