Who owns Tumblr?
Tumblr is owned by Automattic (the United States), which has owned the brand since 12 August 2019.[1] Tumblr was founded in 2007 in New York, New York and was independent until 2019.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Automattic Inc. reported
- Owned since
- Previous owner
- Independent (2007–2019)
- Owner HQ
- 🇺🇸 United States, San Francisco, California
- Origin
- 🇺🇸 United States, New York, New York
- Founded
- 2007
- Category
- Internet & digital › Search & social › Social networks
- Last verified
- · 1 sources
About Tumblr
Tumblr was bought by Yahoo in 2013 for $1.1 billion and written down to almost nothing after a 2018 ban on adult content halved its traffic. Automattic acquired it in 2019 for a reported sum well under $3 million. Its culture of fandom, art and long-form posting survived the collapse in traffic, and Automattic has since said publicly that the site has never been profitable under its ownership.
Ownership timeline of Tumblr
- 2019 – present Automattic [1] reported
Where Tumblr sits in Automattic
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Automattic ownership tree →
Other brands owned by Automattic in internet & digital
Latest news about Tumblr
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Frequently asked questions
Who is the parent company of Tumblr?
The parent company of Tumblr is Automattic, a privately held company headquartered in the United States.
Is Tumblr American?
Yes. Tumblr originated in the United States in 2007 and its owner, Automattic, is also headquartered in the United States.
Since when has Automattic owned Tumblr?
Automattic has owned Tumblr since 12 August 2019.
Who owned Tumblr before Automattic?
Tumblr was an independent company from its founding in 2007 in New York, New York until Automattic acquired it in 2019.
Is Tumblr still owned by Automattic?
Yes. As of 6 September 2026, Tumblr is still owned by Automattic. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Automattic — about us — Automattic Inc., Official document; retrieved 6 September 2026.
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