Instagram is owned by Meta (the United States, NASDAQ: META), which acquired the brand on 6 September 2012.[1][2] Instagram was founded in 2010 in San Francisco, California and was independent until 2012.
Instagram had thirteen employees and no revenue when Facebook bought it in 2012 for about $1 billion, a price then considered extraordinary. It is now a substantial share of the group's advertising income, and the purchase was central to the antitrust case brought against the company.
Facebook acquired Instagram, then a thirteen-person company with no revenue, for about $1 billion in cash and stock. The final consideration fell as Facebook shares declined between announcement and closing.