Brandtree

Who owns Wella Professionals?

Wella Professionals is owned by KKR (the United States, NYSE: KKR) through its subsidiary Wella Company, which has owned the brand since 1 December 2021.[1] Before KKR, Wella Professionals was owned by Coty from 2016 to 2021.[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
KKR & Co. Inc. via Wella Company reported
Owned since
Previous owner
Coty (2016–2021)
Owner HQ
🇺🇸 United States, New York
Origin
🇩🇪 Germany
Founded
1880
Category
Personal care & beauty › Hair care › Hair colour & styling
Parent ticker
NYSE: KKR
Last verified
· 1 sources

About Wella Professionals

Wella was founded in Germany in 1880 by a hairdresser who made wigs, and became one of the largest professional hair colour brands in the world, sold through salons rather than retail. It passed from Procter & Gamble to Coty in 2016 and to the KKR-controlled Wella Company in 2021.

Ownership timeline of Wella Professionals

Owners of Wella Professionals from 2003 to 2026 Procter & Gamble 2003–2016; Coty 2016–2021; KKR 2021–present Procter & Gamble Coty KKR 20052010201520202025
  1. 2003 – 2016 Procter & Gamble — sold 1 October 2016 [1] verified
  2. 2016 – 2021 Coty [1] verified Coty sold a controlling stake in the Wella business to KKR in 2021 and retained a minority interest.
  3. 2021 – present KKR via Wella Company [1] reported

Where Wella Professionals sits in KKR

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Wella Professionals sits in KKR Tree of 12 brands under KKR. KKR Upfield Becel Blue Band Country Crock Flora I Can't Believe It's Not B… ProActiv and 2 more Wella Company 60% Wella Professionals ghd Nioxin OPI

Open the full KKR ownership tree →

Other brands owned by KKR in personal care & beauty

See the full KKR brand portfolio (12) →

Deals involving Wella Professionals

Divestiture closed

Coty acquires CoverGirl, Max Factor, Clairol and Wella Professionals

Procter & Gamble transferred 41 beauty brands, including CoverGirl, Max Factor, Clairol and Wella, to Coty in a Reverse Morris Trust structured to be tax-efficient for P&G shareholders. It was the largest single step in P&G's programme of cutting its portfolio from about 170 brands to 65.

Value
$12.5bn
Buyer
Coty
Regulatory
None recorded

Latest news about Wella Professionals

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Frequently asked questions

Who is the parent company of Wella Professionals?

The parent company of Wella Professionals is KKR, a private-equity firm headquartered in the United States. Wella Professionals sits under KKR's subsidiary Wella Company.

Is Wella Professionals German or American?

Wella Professionals originated in Germany in 1880, but it is owned today by KKR, which is headquartered in the United States. So Wella Professionals is a German-origin brand under American ownership.

Since when has KKR owned Wella Professionals?

KKR has owned Wella Professionals since 1 December 2021.

Who owned Wella Professionals before KKR?

Before KKR, Wella Professionals was owned by Coty from 2016 until 2021.

Is Wella Professionals still owned by KKR?

Yes. As of 6 September 2026, Wella Professionals is still owned by KKR. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Coty Inc. Annual Report on Form 10-K — SEC EDGAR, SEC Form 10-K; retrieved 6 September 2026.

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