Upfield: brands it owns and its ownership tree
Upfield is a privately held company headquartered in Amsterdam, Netherlands that owns 8 consumer brands.[1]
Upfield is itself owned by KKR since 2018.[1]
Upfield is the plant-based spreads business KKR bought from Unilever in 2018 for €6.8 billion, one of the largest carve-outs of a food business ever completed. It is the largest producer of margarine and plant-based butter alternatives in the world and holds brands Unilever had owned for decades.
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Company facts
- Legal name
- Upfield Holdings B.V.
- Type
- privately held company · see all privately held company owners
- Headquarters
- 🇳🇱 Amsterdam, Netherlands
- Founded
- 2018
- Website
- upfield.com
- Last verified
- · 1 sources
Upfield in numbers
- Upfield owns 8 consumer brands tracked here across 1 top-level categories; the largest is food with 8 brands.[1]
- 6 of its brands originated outside Netherlands.
Everything Upfield owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Latest news about Upfield
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Frequently asked questions
What brands does Upfield own?
Upfield owns 8 consumer brands tracked here, including Rama, Blue Band, Violife, Flora, ProActiv and Becel.
Is Upfield a Dutch company?
Yes. Upfield is headquartered in Amsterdam, Netherlands and was founded in 2018.
Who owns Upfield?
Upfield is owned by KKR since 2018.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Upfield — our brands — Upfield Holdings B.V., Official document; retrieved 6 September 2026.
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