Brandtree

Who owns Violife?

Violife is owned by KKR (the United States, NYSE: KKR) through its subsidiary Upfield, which has owned the brand since 1 November 2018.[1] Violife was founded in 1990 in Greece and was independent until 2018.

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
KKR & Co. Inc. via Upfield reported
Owned since
Previous owner
Independent (1990–2018)
Owner HQ
🇺🇸 United States, New York
Origin
🇬🇷 Greece · browse countries
Founded
1990
Category
FoodDairy & alternativesPlant-based dairy
Parent ticker
NYSE: KKR
Last verified
· 1 sources

About Violife

Violife makes coconut-oil-based cheese alternatives and is one of the largest plant-based cheese brands in Europe and North America. Upfield acquired the Greek business in 2018 and grew it substantially as demand for dairy alternatives rose. Upfield itself was carved out of Unilever's spreads business by KKR the same year.

Ownership timeline of Violife

Owners of Violife from 2018 to 2026 KKR 2018–present KKR 2018201920202021202220232024202520262027
  1. 2018 – present KKR via Upfield [1] reported

Where Violife sits in KKR

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Violife sits in KKR Tree of 12 brands under KKR. KKR Upfield Violife Becel Blue Band Country Crock Flora I Can't Believe It's Not B… and 2 more Wella Company 60% ghd Nioxin OPI Wella Professionals

Open the full KKR ownership tree →

Other brands owned by KKR in food

See the full KKR brand portfolio (12) →

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Frequently asked questions

Who is the parent company of Violife?

The parent company of Violife is KKR, a private-equity firm headquartered in the United States. Violife sits under KKR's subsidiary Upfield.

Is Violife Greek or American?

Violife originated in Greece in 1990, but it is owned today by KKR, which is headquartered in the United States. So Violife is a Greek-origin brand under American ownership.

Since when has KKR owned Violife?

KKR has owned Violife since 1 November 2018.

Who owned Violife before KKR?

Violife was an independent company from its founding in 1990 until KKR acquired it in 2018.

Is Violife still owned by KKR?

Yes. As of 6 September 2026, Violife is still owned by KKR. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Upfield — our brands — Upfield Holdings B.V., Official document; retrieved 6 September 2026.

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