Brandtree

Every brand KKR owns

12 brands, sorted alphabetically. Brands with their own page link through; others are listed here with their source. See the company profile and ownership tree.

BrandCategoryOriginHeld viaStakeSinceConfidenceSource
Becel Butter 🇳🇱 Netherlands Upfield 100% 2018 reported Upfield Holdings B.V., Sep 2026
Blue Band Butter 🇳🇱 Netherlands Upfield 100% 2018 reported Upfield Holdings B.V., Sep 2026
Country Crock Butter 🇺🇸 United States Upfield 100% 2018 reported Upfield Holdings B.V., Sep 2026
Flora Butter 🇬🇧 United Kingdom Upfield 100% 2018 reported Upfield Holdings B.V., Sep 2026
ghd Hair colour & styling 🇬🇧 United Kingdom Wella Company 100% 2021 reported SEC EDGAR, Sep 2026
I Can't Believe It's Not Butter! Butter 🇺🇸 United States Upfield 100% 2018 reported Upfield Holdings B.V., Sep 2026
Nioxin Shampoo & conditioner 🇺🇸 United States Wella Company 100% 2021 reported SEC EDGAR, Sep 2026
OPI Nail care 🇺🇸 United States Wella Company 100% 2021 reported SEC EDGAR, Sep 2026
ProActiv Butter 🇬🇧 United Kingdom Upfield 100% 2018 reported Upfield Holdings B.V., Sep 2026
Rama Butter 🇩🇪 Germany Upfield 100% 2018 reported Upfield Holdings B.V., Sep 2026
Violife Plant-based dairy 🇬🇷 Greece Upfield 100% 2018 reported Upfield Holdings B.V., Sep 2026
Wella Professionals Hair colour & styling 🇩🇪 Germany Wella Company 100% 2021 reported SEC EDGAR, Sep 2026