Brandtree

Who owns Blue Band?

Blue Band is owned by KKR (the United States, NYSE: KKR) through its subsidiary Upfield, which acquired the brand on 2 July 2018 from Unilever.[1][1] Before KKR, Blue Band was owned by Unilever from 1923 to 2018.[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
KKR & Co. Inc. via Upfield reported
Owned since
· deal details
Acquisition price
€6.83 billion (enterprise value)
Previous owner
Unilever (1923–2018)
Owner HQ
🇺🇸 United States, New York
Origin
🇳🇱 Netherlands
Founded
1923
Category
FoodDairy & alternativesButter
Parent ticker
NYSE: KKR
Last verified
· 1 sources

About Blue Band

Blue Band is a margarine brand launched in the Netherlands in 1923 and now sold heavily across Africa and Southeast Asia, where it is fortified with vitamins and positioned as an affordable source of nutrients for children.

Ownership timeline of Blue Band

Owners of Blue Band from 1923 to 2026 Unilever 1923–2018; KKR 2018–present Unilever KKR 19401960198020002020
  1. 1923 – 2018 Unilever sold 2 July 2018 [1] reported
  2. 2018 – present KKR via Upfield acquired 2 July 2018 [1][1] reported

Where Blue Band sits in KKR

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Blue Band sits in KKR Tree of 12 brands under KKR. KKR Upfield Blue Band Becel Country Crock Flora I Can't Believe It's Not B… ProActiv and 2 more Wella Company 60% ghd Nioxin OPI Wella Professionals

Open the full KKR ownership tree →

Other brands owned by KKR in food

See the full KKR brand portfolio (12) →

Deals involving Blue Band

Divestiture closed

KKR acquires Flora, Becel, Country Crock, I Can't Believe It's Not Butter!, Rama, Blue Band and ProActiv

Unilever sold its spreads business to KKR, which established it as a standalone company named Upfield. Unilever had been trying to exit margarine for years as consumption declined, and the sale followed its rejection of a takeover approach from Kraft Heinz that had prompted a strategic review.

Value
€6.83bn
Buyer
KKR
Seller
Unilever
Regulatory
None recorded

Latest news about Blue Band

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Frequently asked questions

Who is the parent company of Blue Band?

The parent company of Blue Band is KKR, a private-equity firm headquartered in the United States. Blue Band sits under KKR's subsidiary Upfield.

Is Blue Band Dutch or American?

Blue Band originated in the Netherlands in 1923, but it is owned today by KKR, which is headquartered in the United States. So Blue Band is a Dutch-origin brand under American ownership.

When did KKR buy Blue Band?

KKR completed its acquisition of Blue Band on 2 July 2018, after announcing the deal on 15 December 2017.

Who owned Blue Band before KKR?

Before KKR, Blue Band was owned by Unilever from 1923 until 2018.

Is Blue Band still owned by KKR?

Yes. As of 6 September 2026, Blue Band is still owned by KKR. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Upfield — our brands — Upfield Holdings B.V., Official document; retrieved 6 September 2026.

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