KKR (NYSE: KKR) is a private-equity firm headquartered in New York, United States that owns 12 consumer brands across 2 categories through 2 subsidiaries, and has 1 recorded transaction.[1]
KKR was founded in 1976 and effectively invented the leveraged buyout as a large-scale business, most famously with its 1988 takeover of RJR Nabisco. Its consumer holdings are held through funds rather than permanently, so brands under its control are expected to be sold within several years.
brands owned
2
categories
1
acquisitions recorded · 1 since 2015
0
divestitures recorded
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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| Entity | Stake | Jurisdiction | Since | Source |
|---|---|---|---|---|
| Upfield Holdings B.V. | 100% | Netherlands | 2018 | [2] |
| Wella Company | 60% | United States | 2021 | [3] |
Unilever sold its spreads business to KKR, which established it as a standalone company named Upfield. Unilever had been trying to exit margarine for years as consumption declined, and the sale followed its rejection of a takeover approach from Kraft Heinz that had prompted a strategic review.
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KKR owns 12 consumer brands tracked here, including Wella Professionals, Rama, Blue Band, Nioxin, Violife and Flora.
Yes. KKR is headquartered in New York, United States and was founded in 1976.
The most recent completed acquisition recorded here is Flora, Becel, Country Crock, I Can't Believe It's Not Butter!, Rama, Blue Band and ProActiv on 2 July 2018.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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