Brandtree

Who owns Country Crock?

Country Crock is owned by KKR (the United States, NYSE: KKR) through its subsidiary Upfield, which acquired the brand on 2 July 2018 from Unilever.[1][1] Before KKR, Country Crock was owned by Unilever from 1981 to 2018.[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
KKR & Co. Inc. via Upfield reported
Owned since
· deal details
Acquisition price
€6.83 billion (enterprise value)
Previous owner
Unilever (1981–2018)
Owner HQ
🇺🇸 United States, New York
Origin
🇺🇸 United States
Founded
1981
Category
FoodDairy & alternativesButter
Parent ticker
NYSE: KKR
Last verified
· 1 sources

About Country Crock

Country Crock is an American vegetable oil spread launched in 1981 and sold in a tub, positioned around home cooking rather than health claims. It moved from Unilever to Upfield in the 2018 sale of the spreads business.

Ownership timeline of Country Crock

Owners of Country Crock from 1981 to 2026 Unilever 1981–2018; KKR 2018–present Unilever KKR 1990200020102020
  1. 1981 – 2018 Unilever sold 2 July 2018 [1] reported
  2. 2018 – present KKR via Upfield acquired 2 July 2018 [1][1] reported

Where Country Crock sits in KKR

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Country Crock sits in KKR Tree of 12 brands under KKR. KKR Upfield Country Crock Becel Blue Band Flora I Can't Believe It's Not B… ProActiv and 2 more Wella Company 60% ghd Nioxin OPI Wella Professionals

Open the full KKR ownership tree →

Other brands owned by KKR in food

See the full KKR brand portfolio (12) →

Deals involving Country Crock

Divestiture closed

KKR acquires Flora, Becel, Country Crock, I Can't Believe It's Not Butter!, Rama, Blue Band and ProActiv

Unilever sold its spreads business to KKR, which established it as a standalone company named Upfield. Unilever had been trying to exit margarine for years as consumption declined, and the sale followed its rejection of a takeover approach from Kraft Heinz that had prompted a strategic review.

Value
€6.83bn
Buyer
KKR
Seller
Unilever
Regulatory
None recorded

Latest news about Country Crock

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Frequently asked questions

Who is the parent company of Country Crock?

The parent company of Country Crock is KKR, a private-equity firm headquartered in the United States. Country Crock sits under KKR's subsidiary Upfield.

Is Country Crock American?

Yes. Country Crock originated in the United States in 1981 and its owner, KKR, is also headquartered in the United States.

When did KKR buy Country Crock?

KKR completed its acquisition of Country Crock on 2 July 2018, after announcing the deal on 15 December 2017.

Who owned Country Crock before KKR?

Before KKR, Country Crock was owned by Unilever from 1981 until 2018.

Is Country Crock still owned by KKR?

Yes. As of 6 September 2026, Country Crock is still owned by KKR. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Upfield — our brands — Upfield Holdings B.V., Official document; retrieved 6 September 2026.

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