Brandtree

Who owns Flora?

Flora is owned by KKR (the United States, NYSE: KKR) through its subsidiary Upfield, which acquired the brand on 2 July 2018 from Unilever.[1][1] Before KKR, Flora was owned by Unilever from 1964 to 2018.[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
KKR & Co. Inc. via Upfield reported
Owned since
· deal details
Acquisition price
€6.83 billion (enterprise value)
Previous owner
Unilever (1964–2018)
Owner HQ
🇺🇸 United States, New York
Origin
🇬🇧 United Kingdom
Founded
1964
Category
FoodDairy & alternativesButter
Parent ticker
NYSE: KKR
Last verified
· 1 sources

About Flora

Flora is a sunflower-oil spread launched in Britain in 1964 and marketed for decades on heart health, at a point when the medical consensus was firmly against saturated fat. It is the largest spread brand in several European markets and moved to Upfield with the 2018 carve-out.

Ownership timeline of Flora

Owners of Flora from 1964 to 2026 Unilever 1964–2018; KKR 2018–present Unilever KKR 197019801990200020102020
  1. 1964 – 2018 Unilever sold 2 July 2018 [1] reported
  2. 2018 – present KKR via Upfield acquired 2 July 2018 [1][1] reported

Where Flora sits in KKR

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Flora sits in KKR Tree of 12 brands under KKR. KKR Upfield Flora Becel Blue Band Country Crock I Can't Believe It's Not B… ProActiv and 2 more Wella Company 60% ghd Nioxin OPI Wella Professionals

Open the full KKR ownership tree →

Other brands owned by KKR in food

See the full KKR brand portfolio (12) →

Deals involving Flora

Divestiture closed

KKR acquires Flora, Becel, Country Crock, I Can't Believe It's Not Butter!, Rama, Blue Band and ProActiv

Unilever sold its spreads business to KKR, which established it as a standalone company named Upfield. Unilever had been trying to exit margarine for years as consumption declined, and the sale followed its rejection of a takeover approach from Kraft Heinz that had prompted a strategic review.

Value
€6.83bn
Buyer
KKR
Seller
Unilever
Regulatory
None recorded

Latest news about Flora

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Frequently asked questions

Who is the parent company of Flora?

The parent company of Flora is KKR, a private-equity firm headquartered in the United States. Flora sits under KKR's subsidiary Upfield.

Is Flora British or American?

Flora originated in the United Kingdom in 1964, but it is owned today by KKR, which is headquartered in the United States. So Flora is a British-origin brand under American ownership.

When did KKR buy Flora?

KKR completed its acquisition of Flora on 2 July 2018, after announcing the deal on 15 December 2017.

Who owned Flora before KKR?

Before KKR, Flora was owned by Unilever from 1964 until 2018.

Is Flora still owned by KKR?

Yes. As of 6 September 2026, Flora is still owned by KKR. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Upfield — our brands — Upfield Holdings B.V., Official document; retrieved 6 September 2026.

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