RXBAR is owned by Kellanova (the United States, NYSE: K), which was separated from Kellanova on 2 October 2023.[1][2] RXBAR was founded in 2013 in the United States and was independent until 2023.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
RXBAR lists its ingredients on the front of the wrapper in large type, a design decision that made the packaging itself the advertising. Founded in 2013 in a Chicago basement, it was acquired by Kellogg in 2017 for $600 million and went to Kellanova in the split.
Mars agreed to acquire Kellanova for $83.50 per share in cash, which would add Pringles and Cheez-It to Mars Snacking and rank among the largest packaged food deals ever. The transaction required clearance in multiple jurisdictions.