Who owns Extra?
Extra is owned by Kellanova (the United States, NYSE: K).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Kellanova reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Chicago, Illinois
- Origin
- 🇬🇧 United Kingdom
- Founded
- 1993
- Category
- Food › Breakfast cereal › Ready-to-eat cereal
- Parent ticker
- NYSE: K
- Last verified
- · 1 sources
About Extra
Extra is a clustered granola cereal sold across Europe, positioned above the standard flake ranges on price and ingredients. It sits alongside Crunchy Nut and Special K in Kellanova's international cereal portfolio. Kellanova holds the Kellogg's cereal brands outside North America, where the separate company WK Kellogg Co sells them instead.
Ownership timeline of Extra
Where Extra sits in Kellanova
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Kellanova ownership tree →
Other brands owned by Kellanova in food
Latest news about Extra
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Frequently asked questions
Who is the parent company of Extra?
The parent company of Extra is Kellanova, a publicly listed company headquartered in the United States.
Is Extra British or American?
Extra originated in the United Kingdom in 1993, but it is owned today by Kellanova, which is headquartered in the United States. So Extra is a British-origin brand under American ownership.
Is Extra still owned by Kellanova?
Yes. As of 6 September 2026, Extra is still owned by Kellanova. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Kellanova Annual Report 2025 — Kellanova, Annual report, published 1 February 2026; retrieved 6 September 2026.
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