Pop-Tarts is owned by Kellanova (the United States, NYSE: K), which was separated from Kellanova on 2 October 2023.[1][2] Pop-Tarts was founded in 1964 in the United States and was independent until 2023.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Pop-Tarts are toaster pastries launched in 1964, developed after a rival announced a similar product before it was ready to sell, prompting Kellogg to rush its own to market. The frosted versions came two years later, and they remain among the most-sold items in the American breakfast aisle.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Mars agreed to acquire Kellanova for $83.50 per share in cash, which would add Pringles and Cheez-It to Mars Snacking and rank among the largest packaged food deals ever. The transaction required clearance in multiple jurisdictions.
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The parent company of Pop-Tarts is Kellanova, a publicly listed company headquartered in the United States.
Yes. Pop-Tarts originated in the United States in 1964 and its owner, Kellanova, is also headquartered in the United States.
Kellanova has owned Pop-Tarts since 2 October 2023.
Pop-Tarts was an independent company from its founding in 1964 until Kellanova acquired it in 2023.
Yes. As of 6 September 2026, Pop-Tarts is still owned by Kellanova. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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