Brandtree

Who owns Eggo?

Eggo is owned by Kellanova (the United States, NYSE: K).[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
Kellanova reported
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇺🇸 United States, Chicago, Illinois
Origin
🇺🇸 United States
Founded
1953
Category
FoodFrozen foodFrozen meals & pizza
Parent ticker
NYSE: K
Last verified
· 1 sources

About Eggo

Eggo frozen waffles were created in 1953 by brothers who had already invented a machine to make them, and the advertising line about leggo my Eggo has run since 1972. WK Kellogg Co holds the brand in North America. Its appearance as a plot element in the television series Stranger Things produced a measurable sales increase decades after launch.

Ownership timeline of Eggo

Owners of Eggo from 1953 to 2026 Kellanova 1953–present Kellanova 1960197019801990200020102020
  1. 1953 – present Kellanova [1] reported

Where Eggo sits in Kellanova

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Eggo sits in Kellanova Tree of 10 brands under Kellanova. Kellanova Eggo Cheez-It Crunchy Nut Extra Nutri-Grain Pop-Tarts and 4 more

Open the full Kellanova ownership tree →

Other brands owned by Kellanova in food

See the full Kellanova brand portfolio (10) →

Latest news about Eggo

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Frequently asked questions

Who is the parent company of Eggo?

The parent company of Eggo is Kellanova, a publicly listed company headquartered in the United States.

Is Eggo American?

Yes. Eggo originated in the United States in 1953 and its owner, Kellanova, is also headquartered in the United States.

Is Eggo still owned by Kellanova?

Yes. As of 6 September 2026, Eggo is still owned by Kellanova. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Kellanova Annual Report 2025 — Kellanova, Annual report, published 1 February 2026; retrieved 6 September 2026.

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