Brandtree

Acquisition announced

Mars acquires Pringles and 6 other brands (2024)

Mars announced the acquisition of Pringles and 6 other brands on 14 August 2024 for $35.9 billion; the deal is announced.[1]

Mars agreed to acquire Kellanova for $83.50 per share in cash, which would add Pringles and Cheez-It to Mars Snacking and rank among the largest packaged food deals ever. The transaction required clearance in multiple jurisdictions.

Recorded as announced. No ownership edge is created for the Kellanova brands until the transaction closes.

Deal facts

Announced
Expected close
Pending
Value
$35.9 billion (enterprise value)
Buyer
Mars
Seller
Assets
Pringles, Cheez-It, Pop-Tarts, RXBAR, Nutri-Grain, Special K, Crunchy Nut
Regulatory review
None recorded

Who owns these brands today?

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Kellanova Annual Report 2025 — Kellanova, Annual report, published 1 February 2026; retrieved 6 September 2026.

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