Who owns Cinnamon Toast Crunch?
Cinnamon Toast Crunch is owned by General Mills (the United States, NYSE: GIS).[1]
Key facts
- Current owner
- General Mills, Inc. verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Minneapolis, Minnesota
- Origin
- 🇺🇸 United States
- Founded
- 1984
- Category
- Food › Breakfast cereal › Ready-to-eat cereal
- Parent ticker
- NYSE: GIS
- Last verified
- · 1 sources
About Cinnamon Toast Crunch
Cinnamon Toast Crunch launched in 1984 and is among the largest cereals in the United States. Its social media presence and the cinnamon sugar coating, which flavours the milk, have given it a following well beyond children. Its official accounts adopted a deliberately strange voice in the 2010s, an approach several other food brands then copied.
Ownership timeline of Cinnamon Toast Crunch
- 1984 – present General Mills [1] verified
Where Cinnamon Toast Crunch sits in General Mills
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full General Mills ownership tree →
Other brands owned by General Mills in food
Latest news about Cinnamon Toast Crunch
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Frequently asked questions
Who is the parent company of Cinnamon Toast Crunch?
The parent company of Cinnamon Toast Crunch is General Mills, a publicly listed company headquartered in the United States.
Is Cinnamon Toast Crunch American?
Yes. Cinnamon Toast Crunch originated in the United States in 1984 and its owner, General Mills, is also headquartered in the United States.
Is Cinnamon Toast Crunch still owned by General Mills?
Yes. As of 6 September 2026, Cinnamon Toast Crunch is still owned by General Mills. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] General Mills, Inc. Annual Report on Form 10-K filed 2026-07-01 — SEC EDGAR, SEC Form 10-K, published 1 July 2026; retrieved 6 September 2026.
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