Brandtree

Who owns Häagen-Dazs (North America)?

Häagen-Dazs (North America) is owned by General Mills (the United States, NYSE: GIS), which acquired the brand on 31 October 2001 from Diageo.[1][2] Before General Mills, Häagen-Dazs (North America) was owned by Diageo from 1989 to 2001.[2]

Key facts

Current owner
General Mills, Inc. verified
Owned since
· deal details
Acquisition price
$10.5 billion (enterprise value)
Previous owner
Diageo (1989–2001)
Owner HQ
🇺🇸 United States, Minneapolis, Minnesota
Origin
🇺🇸 United States
Founded
1960
Category
FoodFrozen foodIce cream
Parent ticker
NYSE: GIS
Last verified
· 2 sources

About Häagen-Dazs (North America)

General Mills owns Häagen-Dazs in the United States and Canada, acquired with Pillsbury from Diageo in 2001. Outside North America the brand is operated by the Froneri joint venture, so the same name has different owners depending on where you buy it, one of the clearest ownership splits in packaged food.

Ownership timeline of Häagen-Dazs (North America)

Owners of Häagen-Dazs (North America) from 1989 to 2026 Diageo 1989–2001; General Mills 2001–present Diageo General Mills 19901995200020052010201520202025
  1. 1989 – 2001 Diageo sold 31 October 2001 [2] verified
  2. 2001 – present General Mills acquired 31 October 2001 [1][2] verified

Where Häagen-Dazs (North America) sits in General Mills

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Häagen-Dazs (North America) sits in General Mills Tree of 18 brands under General Mills. General Mills Häagen-Dazs (North America) Annie's Betty Crocker Blue Buffalo Cheerios Chex and 12 more

Open the full General Mills ownership tree →

Other brands owned by General Mills in food

See the full General Mills brand portfolio (18) →

Deals involving Häagen-Dazs (North America)

Latest news about Häagen-Dazs (North America)

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Frequently asked questions

Who is the parent company of Häagen-Dazs (North America)?

The parent company of Häagen-Dazs (North America) is General Mills, a publicly listed company headquartered in the United States.

Is Häagen-Dazs (North America) American?

Yes. Häagen-Dazs (North America) originated in the United States in 1960 and its owner, General Mills, is also headquartered in the United States.

When did General Mills buy Häagen-Dazs (North America)?

General Mills completed its acquisition of Häagen-Dazs (North America) on 31 October 2001, after announcing the deal on 17 July 2000.

Who owned Häagen-Dazs (North America) before General Mills?

Before General Mills, Häagen-Dazs (North America) was owned by Diageo from 1989 until 2001.

Is Häagen-Dazs (North America) still owned by General Mills?

Yes. As of 6 September 2026, Häagen-Dazs (North America) is still owned by General Mills. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] General Mills, Inc. Annual Report on Form 10-K filed 2026-07-01 — SEC EDGAR, SEC Form 10-K, published 1 July 2026; retrieved 6 September 2026.
  2. [2] General Mills, Inc. Annual Report on Form 10-K — SEC EDGAR, SEC Form 10-K; retrieved 6 September 2026.

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