Häagen-Dazs (North America) is owned by General Mills (the United States, NYSE: GIS), which acquired the brand on 31 October 2001 from Diageo.[1][2] Before General Mills, Häagen-Dazs (North America) was owned by Diageo from 1989 to 2001.[2]
General Mills owns Häagen-Dazs in the United States and Canada, acquired with Pillsbury from Diageo in 2001. Outside North America the brand is operated by the Froneri joint venture, so the same name has different owners depending on where you buy it, one of the clearest ownership splits in packaged food.
General Mills bought Pillsbury from Diageo, roughly doubling its size. The Federal Trade Commission required the divestiture of Pillsbury's dessert and specialty products business to International Multifoods before clearing the deal.
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Frequently asked questions
Who is the parent company of Häagen-Dazs (North America)?
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The parent company of Häagen-Dazs (North America) is General Mills, a publicly listed company headquartered in the United States.
Is Häagen-Dazs (North America) American?
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Yes. Häagen-Dazs (North America) originated in the United States in 1960 and its owner, General Mills, is also headquartered in the United States.
When did General Mills buy Häagen-Dazs (North America)?
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General Mills completed its acquisition of Häagen-Dazs (North America) on 31 October 2001, after announcing the deal on 17 July 2000.
Who owned Häagen-Dazs (North America) before General Mills?
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Before General Mills, Häagen-Dazs (North America) was owned by Diageo from 1989 until 2001.
Is Häagen-Dazs (North America) still owned by General Mills?
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Yes. As of 6 September 2026, Häagen-Dazs (North America) is still owned by General Mills. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.