Who owns Blue Bunny?
Blue Bunny is owned by Ferrero (Italy), which has owned the brand since 1 April 2022.[1] Blue Bunny was founded in 1935 in Le Mars, Iowa and was independent until 2022.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Ferrero Group reported
- Owned since
- Previous owner
- Independent (1935–2022)
- Owner HQ
- 🇮🇹 Italy, Alba
- Origin
- 🇺🇸 United States, Le Mars, Iowa
- Founded
- 1935
- Category
- Food › Frozen food › Ice cream
- Last verified
- · 1 sources
About Blue Bunny
Blue Bunny is an ice cream brand made in Le Mars, Iowa, a town that calls itself the ice cream capital of the world, by a company founded in 1913 and named after a rabbit in a 1930s newspaper competition. Ferrero acquired parent Wells Enterprises in 2022.
Ownership timeline of Blue Bunny
Where Blue Bunny sits in Ferrero
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Ferrero ownership tree →
Other brands owned by Ferrero in food
Latest news about Blue Bunny
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Frequently asked questions
Who is the parent company of Blue Bunny?
The parent company of Blue Bunny is Ferrero, a family-owned company headquartered in Italy.
Is Blue Bunny American or Italian?
Blue Bunny originated in the United States in 1935, but it is owned today by Ferrero, which is headquartered in Italy. So Blue Bunny is an American-origin brand under Italian ownership.
Since when has Ferrero owned Blue Bunny?
Ferrero has owned Blue Bunny since 1 April 2022.
Who owned Blue Bunny before Ferrero?
Blue Bunny was an independent company from its founding in 1935 in Le Mars, Iowa until Ferrero acquired it in 2022.
Is Blue Bunny still owned by Ferrero?
Yes. As of 6 September 2026, Blue Bunny is still owned by Ferrero. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Ferrero Group — our brands — Ferrero Group, Official document; retrieved 6 September 2026.
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