Brandtree

Who owns Famous Amos?

Famous Amos is owned by Ferrero (Italy), which acquired the brand on 29 July 2019 from Kellanova.[1][2] Before Ferrero, Famous Amos was owned by Kellanova from 2001 to 2019.[2]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
Ferrero Group reported
Owned since
· deal details
Acquisition price
$1.3 billion (enterprise value)
Previous owner
Kellanova (2001–2019)
Owner HQ
🇮🇹 Italy, Alba
Origin
🇺🇸 United States
Founded
1975
Category
FoodSnacksCookies & crackers
Last verified
· 2 sources

About Famous Amos

Famous Amos chocolate chip cookies were founded in 1975 by Wally Amos, a talent agent who had baked cookies to send to prospective clients. He lost control of the business and the right to use his own name in it. Ferrero acquired the brand with Kellogg's cookie business in 2019.

Ownership timeline of Famous Amos

Owners of Famous Amos from 2001 to 2026 Kellanova 2001–2019; Ferrero 2019–present Kellanova Ferrero 20052010201520202025
  1. 2001 – 2019 Kellanova sold 29 July 2019 [2] reported
  2. 2019 – present Ferrero acquired 29 July 2019 [1][2] reported

Where Famous Amos sits in Ferrero

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Famous Amos sits in Ferrero Tree of 18 brands under Ferrero. Ferrero Ferrara Bottle Caps Brach's Laffy Taffy Nerds SweeTarts Trolli Famous Amos Baby Ruth Blue Bunny Butterfinger Crunch Ferrero Rocher and 6 more

Open the full Ferrero ownership tree →

Other brands owned by Ferrero in food

See the full Ferrero brand portfolio (18) →

Deals involving Famous Amos

Divestiture closed

Ferrero acquires Keebler and Famous Amos

Kellogg sold Keebler, Famous Amos and the rest of its cookies and fruit snacks business to Ferrero as it concentrated on snacks and cereal. The seller entity later became Kellanova in the 2023 split.

Value
$1.3bn
Buyer
Ferrero
Seller
Kellanova
Regulatory
None recorded

Latest news about Famous Amos

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Frequently asked questions

Who is the parent company of Famous Amos?

The parent company of Famous Amos is Ferrero, a family-owned company headquartered in Italy.

Is Famous Amos American or Italian?

Famous Amos originated in the United States in 1975, but it is owned today by Ferrero, which is headquartered in Italy. So Famous Amos is an American-origin brand under Italian ownership.

When did Ferrero buy Famous Amos?

Ferrero completed its acquisition of Famous Amos on 29 July 2019, after announcing the deal on 1 April 2019.

Who owned Famous Amos before Ferrero?

Before Ferrero, Famous Amos was owned by Kellanova from 2001 until 2019.

Is Famous Amos still owned by Ferrero?

Yes. As of 6 September 2026, Famous Amos is still owned by Ferrero. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Ferrero Group — our brands — Ferrero Group, Official document; retrieved 6 September 2026.
  2. [2] Kellanova Annual Report 2025 — Kellanova, Annual report, published 1 February 2026; retrieved 6 September 2026.

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